Google & Meta Ads

Google and Meta campaigns run on data

A campaign is usually managed by a person — and a person can make mistakes and often works on instinct. With us, decisions rest on a model that operates purely on analytical data. The progress of artificial intelligence in recent years has made it possible to calculate and predict digital campaign results very precisely.

What we do

  • Account setup or takeover — Google Ads, Meta Ads, correct conversion tracking
  • Campaign strategy — choice of channels, audiences and budgets against your sales goal
  • Creative and ad copy — including variants for testing
  • Ongoing optimisation — bids, exclusions, budget allocation between campaigns
  • Recommendations from the model — data analysis and machine learning point to the best advertising strategy
  • Reporting — spend, sales, ROAS and cost per acquisition, without tables nobody can read

Two channels, one strategy

Google answers a need the customer already has and types into the search box. Meta creates that need among people who are not looking for you yet. Run together they complement each other: audiences from Meta come back later through search, and data from one channel improves targeting in the other.

Billing without risk

We have developed flexible options: from a fixed monthly fee through to a percentage of the results delivered. We are confident enough in the outcome that we can share in the profit instead of taking a fixed fee up front.

A result you can check

In one project, turnover grew by PLN 470,000 over four months. The full description of the methodology and results is in our Case Study.

Frequently asked questions

What is the minimum contract period?

Google Ads and Meta Ads are recurring services — the minimum period is 2 months, needed to gather data and leave the learning phase. After that you can terminate at any time.

Do your campaigns collect privileged data?

No. The data we work with comes exclusively from Google’s own tools.

Could this kind of optimisation harm my position in Google?

No. Google permits modification and automation of your own campaigns — we use the official mechanisms provided for it.

Does the ad account stay mine?

Yes. We work on your account — historical data and the audiences built up remain your property.

Send us access to your account — we will prepare a free potential analysis.