Case study
AI Transforms Google Ads Campaigns regarding E-Commerce
by jakub.mielcarek
Date 11:04:2024

AI Transforms Google Ads Campaigns regarding E-Commerce

 

  • Client from the E-Commerce sector, clothing.
  • Goal:
    • increase the online store’s sales through dedicated Google Ads campaigns.
    • verification of results: ROAS parameter, monthly reporting
  • Implementation

In the implementation of Google Ads campaigns, MAWeb utilized artificial intelligence (AI) technology to precisely target potential customers and automatically optimize bids in real time, significantly increasing the efficiency and effectiveness of the ads. By analyzing large data sets, AI enabled the identification of optimal keywords and audience segments, allowing for the customization of marketing communication and maximizing return on investment (ROAS).

  • Result

Generated an additional turnover of 472 thousand PLN within 4 months of the campaign.

Average ROAS – 2018.63%.

 Maximum ROAS – 2847.80%.

  • Client and challenge.

Our client, a rapidly growing company in the e-commerce sector specializing in clothing sales, faced limited visibility in search results and low conversion rates. Despite the high quality of the products offered, the competitiveness of the e-commerce market required more effective promotion methods and increased advertising effectiveness. The return on investment in Google Ads advertising campaigns was to be measured by the ROAS (Return on Ad Spend) indicator.

  • Goal:
    • increase the online store’s sales through dedicated Google Ads campaigns.
    • verification of results: ROAS parameter, monthly reporting
  • Implementation

In the implementation of Google Ads campaigns, MAWeb utilized artificial intelligence (AI) technology to precisely target potential customers and automatically optimize bids in real time, significantly increasing the efficiency and effectiveness of the ads. By analyzing large data sets, AI enabled the identification of optimal keywords and audience segments, allowing for the customization of marketing communication and maximizing return on investment (ROAS).

  • Result

Generated an additional turnover of 472 thousand PLN within 4 months of the campaign.

Average ROAS – 2018.63%.

 Maximum ROAS – 2847.80%.